About the Director
Mrs Frances Jane Crocker
Mrs Frances Jane Crocker is the Founder and Managing Director of Elephant Creative Ltd, specialising in advertising strategy, brand development, and business consultancy.
Frances developed a strong interest in marketing, consumer behaviour, and business strategy from an early age. She earned a Bachelor's degree in Marketing and Advertising before completing a Master's degree in Business Management, where she focused on brand positioning and organisational growth.
She began her career at a leading advertising agency, working with businesses across retail, hospitality, professional services, and technology. Over the following years, she progressed into senior strategic roles, leading integrated marketing campaigns, developing brand identities, and advising companies on market expansion, customer engagement, and commercial growth.
As her experience grew, Frances expanded her expertise into management consultancy, helping business owners improve operational efficiency, strengthen their market positioning, and develop long-term growth strategies. Her consultancy work combined commercial planning with creative marketing, allowing organisations to build stronger brands while improving overall business performance.
Recognising the growing demand for agencies that could combine creative services with strategic business advice, she established Elephant Creative Ltd. Today, she oversees the company's creative direction, advertising strategy, client partnerships, and business development. Her leadership ensures that every project delivers not only visually engaging creative work but also measurable commercial value.
Frances believes that successful advertising begins with understanding people, while effective consultancy is built on understanding businesses. By combining both disciplines, she helps clients create stronger brands, reach the right audiences, and achieve sustainable long-term growth.